How Big the SEO Industry Really Is?

Since Google became the most popular search engine the SEO industry has grown exponentially year after year. Since the term was coined in the lately nineties, this industry has taken off. Today there are million of searches every month, more are more people are interesting in Search Engine Optimization. Because of that interest, there are hundreds of books on internet, and thousands of experts on Twitter, blogs etc.
You will wonder that the India is at the top when it comes to interest in SEO.  So enjoy the infographics I hope you will like it.  This Info-graphics is Published by BlueCaribu

SEO

Hey guys don’t forget to share this with your friends :)

How link building helps you to get more views on your Website!

link-building-for-seoThe most important part of any SEO campaign is getting more links to point to your site. Links really are the measure of power on the internet, as a site with bad content but a lot of links will outrank a beautiful, relevant, site with great content but no links… every time.

Page Ranking for Relevant Search Terms

One of the best ways to determine how well a search engine values a given page is to search for some of the keywords and phrases that page targets (particularly those in the title tag and headline). Pages that rank well for relevant queries tend to be more valuable than those that don’t.

Yahoo! Site Explorer Reported Inlinks

Yahoo! Site Explorer is a valuable tool for seeing the links that point to a given site or page. Using this tool, you can make estimates about the relative link popularity and importance a page has based on who links to it. Typically those pages/sites with more powerful and important links will pass on greater value through their links.

Google Page Rank

Despite much maligning over the years for accuracy and freshness problems (Google only updates their toolbar Page Rank data every 3-5 months and sometimes manipulates the values intentionally to discourage spam and over-analysis), there is still value to looking at the number reported. This is discussed more in this blog post on Page Rank Correlation. Pages with high Page Rank do tend to pass on more link value than those with little or none. Be careful with those that have Page Rank “unranked” ( a gray bar) as these may be highly valuable pages that simply haven’t received visible Page Rank since the last update.

Number of Links on a Page

According to the original Page Rank formula, the value that a link passes is diluted by the presence of other links on a page. Thus, getting linked-to by a page with few links is better than being linked-to by the same page with many links on it (all other things being equal). The degree to which this is relevant is unknowable (and in our testing, it appears to be important, but not overwhelmingly so), but it’s certainly something to be aware of as you conduct link acquisition.

Potential Referral Traffic

Link building should never be solely about search engines. Links that send high amounts of direct click-through traffic not only tend to provide better search engine value for rankings, but also send targeted, valuable visitors to your site (the basic goal of all Internet marketing). This is something you can estimate based on the numbers of visits/page views according to site stats, but if you can’t get access to these, services like Google Trends for Websites,CompeteQuantcast, & Alexa can give you a rough idea of at least domain-wide traffic, from which you can estimate page-specific popularity.

Google blog search

Google Blog Search is the only property controlled by the search giant that offers accurate back-link information. While this only shows links from blogs and feeds, there’s still great value in seeing which sites/pages have earned authority and attention in the blogosphere, as this can be a useful predictor of the link value they’ll pass.

Link Building Strategies”  

Many sites offer directories or listings of relevant resources

  • You can find hundreds of these on the search engines themselves to find lists of pages that offer outbound links in this fashion (for example, try searching for allintitle: resources directory at Google and notice the millions of results).

Get your customers to link to you

  • If you have partners you work with regularly or loyal customers that love your brand, you can use this to your advantage by sending out partnership badges – graphic icons that link back to your site (like Microsoft often does with their partner certification program). Just as you’d get customers wearing your t-shirts or sporting your bumper stickers, links are the best way to accomplish the same feat on the web.

Build a company blog and make it a valuable, informative and entertaining resource

  • This content and link building strategy is so popular and valuable that it’s one of the few recommended personally by the engineers at Google (source: USA Today & Stone Temple). Blogs have the unique ability to contribute fresh material on a consistent basis, participate in conversations across the web, and earn listings and links from other blogs, including blogrolls and blog directories.

Create content that inspires viral sharing and natural linking

Build content that can be shared through a citation-based licensing agreement

  • If you have photos, videos, graphics, charts, raw data, or text content that can be licensed out with a system like Creative Commons’ Attribution (or Attribution-ShareAlike), you can leverage the power of the web’s penchant for information sharing while receiving links back to your originals and your site each time someone uses your material.

Source: Seomoz

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Google+ has New Avatar: Check It Out..

Google+ has New Avatar: Check It Out..

google-plus

Google has  launched a complete redesign of Google+ which is more  simpler, more flexible, and more beautiful. The new version of the social network will roll out gradually to its members.

Though the redesign doesn’t add much in terms of fundamentally different functionality, it’s a much more elegant and attractive layout for everything Google+ already does.

Most notably, the update replaces Google+’s old, bland text navigation sidebar with a sort of modular, graphical sidebar on which you can drag and drop icons. You can re-order, hide, or expose individual features at will  and Google says this is where the company will be housing big new features that are in the works for the social network.

There’s also a new portal for discovering new Hangouts (video chats) to join; it highlights popular or public Hangouts worth checking out. It also features an always-updated list of Hangout invitations that you can accept.

The news feed of conversations has been overhauled as well; each conversation fits snugly into a uniform subsection of its own, and has big, beautiful photo and video embeds right where you’d want to see them. There’s an activity drawer that highlights important conversations, and a left-hand sidebar that lists all your available Google+ chat contacts.

Finally, there’s the new Google+ explore page, which lets you see what topics are trending on the social network and monitor updates and content related to them. This in particular is useful for marketers; they can jump into discussions about what matters to Google+ members and share relevant content if it fits into their respective verticals kind of like what they do with Twitter hashtags.

Pretty much every page on Google+ has been touched by this redesign, including profile photos. There’s no telling if this big update — which is mostly more style than substance will help the large-but-struggling Google+ community gain more traction with consumers and professionals alike.

Check out the demonstration videos below and let me  know what you think.

Source: sproutsocial

11 things you should know before using Google Adwords

11 things you should know before using Google Adwords

When you promote an internet business or e-commerce website, the main aim is to drive targeted traffic to it. Targeted traffic means people who may be interested in the product or service which you are promoting. Reach people exactly when they’re searching the Internet for what you offer. Your ad can appear on Google and its partner websites.

Design flow in website composition can be tricky!

Design flow in website composition can be tricky!

Creating flow in web design can be a tricky undertaking because unlike fine art subjects, web designs generally have separate pieces or elements they may not have a direct relationship with each other.

Web sites also have more complex elements like navigation,text blocks and dynamic image galleries that usually break up visual movement.

But, building visual elements in a harmonic pattern using design elements such as; type, line, contrast, color, and type, these items can be connected together to guide your users on a path through the site.

Google Confirms Panda 3.3 Update, Strategics for SEO will change?

Google has confirmed a new Panda update at the same time that it’s announcing 40 search updates that happened in February (or are in progress right now).

It would be all but impossible to fully sum up the full slate of changes here, but there are a few that seem especially noteworthy and will no doubt produce a lot of speculation among search marketers. Here’s a look at the ones that stand out to me:

Panda 3.3 Update

Here’s what Google says about its latest Panda-related change:

Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.

This sounds very similar to Panda 3.2, which happened in mid-January and was described only as a “data refresh” and not related to new or changed ranking signals.

Panda was launched a year ago — don’t miss the full background in our recent story, Infographic: The Google Panda Update, One Year Later.

Evaluating Links

Google says it’s getting rid of a link evaluation signal that it’s been using for years. This one’s sure to prompt discussion:

Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.

We’ve reached out to Google in the past, asking for further clarification on the items in these monthly roundups. The company has indicated that the blog post says everything Google wants to say. That, along with Google’s understandable (and necessary) reluctance to give away too many details about ranking signals, leads me to assume we won’t be getting anything more than the above about this.

A link evaluation signal that’s been used for years is now turned off? The SEO mind races….

Local Search Rankings

Here’s another one, along with the link evaluation signal, that I’m actually surprised Google would so openly reveal. The company says traditional algorithmic ranking factors are now playing a bigger part in triggering local search results:

Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.

Traditional SEO has played a bigger part in Google’s local search since the launch of Places Search in late 2010. And now it sounds like that dial is being turned up a little higher, too.

Google’s post also says local results are being improved because of a “new system to find results from a user’s city more reliably. Now we’re better able to detect when both queries and documents are local to the user.”

Other Google Updates

As I said, it’s impossible to recap the entire Google blog post. In addition to the items above, you might pay attention to these items:

    More accurate detection of official pages
    Expand the size of our images index in Universal Search
    “Site:” query update
    International launch of shopping rich snippets

Source: Searchengineland

HTML5 is the next generation technology

HTML5 provides new features that are essential for today’s web applications.It introduces new features to allow you to make a good web application or website.

Its core aims have been to improve the language with support for the latest multimedia while keeping it easily readable by humans and consistently understood by computers and devices.