How Big the SEO Industry Really Is?

Since Google became the most popular search engine the SEO industry has grown exponentially year after year. Since the term was coined in the lately nineties, this industry has taken off. Today there are million of searches every month, more are more people are interesting in Search Engine Optimization. Because of that interest, there are hundreds of books on internet, and thousands of experts on Twitter, blogs etc.
You will wonder that the India is at the top when it comes to interest in SEO.  So enjoy the infographics I hope you will like it.  This Info-graphics is Published by BlueCaribu

Hey guys don’t forget to share this with your friends 🙂

How link building helps you to get more views on your Website!

The most important part of any SEO campaign is getting more links to point to your site. Links really are the measure of power on the internet, as a site with bad content but a lot of links will outrank a beautiful, relevant, site with great content but no links… every time.

Page Ranking for Relevant Search Terms

One of the best ways to determine how well a search engine values a given page is to search for some of the keywords and phrases that page targets (particularly those in the title tag and headline). Pages that rank well for relevant queries tend to be more valuable than those that don’t.

Yahoo! Site Explorer Reported Inlinks

Yahoo! Site Explorer is a valuable tool for seeing the links that point to a given site or page. Using this tool, you can make estimates about the relative link popularity and importance a page has based on who links to it. Typically those pages/sites with more powerful and important links will pass on greater value through their links.

Google Page Rank

Despite much maligning over the years for accuracy and freshness problems (Google only updates their toolbar Page Rank data every 3-5 months and sometimes manipulates the values intentionally to discourage spam and over-analysis), there is still value to looking at the number reported. This is discussed more in this blog post on Page Rank Correlation. Pages with high Page Rank do tend to pass on more link value than those with little or none. Be careful with those that have Page Rank “unranked” ( a gray bar) as these may be highly valuable pages that simply haven’t received visible Page Rank since the last update.

Number of Links on a Page

According to the original Page Rank formula, the value that a link passes is diluted by the presence of other links on a page. Thus, getting linked-to by a page with few links is better than being linked-to by the same page with many links on it (all other things being equal). The degree to which this is relevant is unknowable (and in our testing, it appears to be important, but not overwhelmingly so), but it’s certainly something to be aware of as you conduct link acquisition.

Potential Referral Traffic

Link building should never be solely about search engines. Links that send high amounts of direct click-through traffic not only tend to provide better search engine value for rankings, but also send targeted, valuable visitors to your site (the basic goal of all Internet marketing). This is something you can estimate based on the numbers of visits/page views according to site stats, but if you can’t get access to these, services like Google Trends for Websites,Compete, Quantcast, & Alexa can give you a rough idea of at least domain-wide traffic, from which you can estimate page-specific popularity.

Google blog search

Google Blog Search is the only property controlled by the search giant that offers accurate back-link information. While this only shows links from blogs and feeds, there’s still great value in seeing which sites/pages have earned authority and attention in the blogosphere, as this can be a useful predictor of the link value they’ll pass.

“Link Building Strategies”  

Many sites offer directories or listings of relevant resources

• You can find hundreds of these on the search engines themselves to find lists of pages that offer outbound links in this fashion (for example, try searching for allintitle: resources directory at Google and notice the millions of results).

Get your customers to link to you

• If you have partners you work with regularly or loyal customers that love your brand, you can use this to your advantage by sending out partnership badges – graphic icons that link back to your site (like Microsoft often does with their partner certification program). Just as you’d get customers wearing your t-shirts or sporting your bumper stickers, links are the best way to accomplish the same feat on the web.

Build a company blog and make it a valuable, informative and entertaining resource

• This content and link building strategy is so popular and valuable that it’s one of the few recommended personally by the engineers at Google (source: USA Today & Stone Temple). Blogs have the unique ability to contribute fresh material on a consistent basis, participate in conversations across the web, and earn listings and links from other blogs, including blogrolls and blog directories.

Create content that inspires viral sharing and natural linking

• In the SEO world, we often call this “linkbait.” Good examples might include this Peak Season Ingredient Map from Epicurious, this Interactive Graphic Explaining Hand Signals Used on Stock Market Trading Floors from the New York Times, or this Video of an iPod in a Blenderfrom Blendtec. Each leverages aspects of usefulness, information dissemination, or humor to create a viral effect – users who see it once want to share it with friends, and bloggers/tech-savvy webmasters who see it will often do so through links. This high quality, editorially earned votes are invaluable to building trust, authority, and rankings potential.

Build content that can be shared through a citation-based licensing agreement

• If you have photos, videos, graphics, charts, raw data, or text content that can be licensed out with a system like Creative Commons’ Attribution (or Attribution-ShareAlike), you can leverage the power of the web’s penchant for information sharing while receiving links back to your originals and your site each time someone uses your material.

Source: Seomoz

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Google+ has New Avatar: Check It Out..

Google has  launched a complete redesign of Google+ which is more  simpler, more flexible, and more beautiful. The new version of the social network will roll out gradually to its members.

Though the redesign doesn’t add much in terms of fundamentally different functionality, it’s a much more elegant and attractive layout for everything Google+ already does.

Most notably, the update replaces Google+’s old, bland text navigation sidebar with a sort of modular, graphical sidebar on which you can drag and drop icons. You can re-order, hide, or expose individual features at will  and Google says this is where the company will be housing big new features that are in the works for the social network.

There’s also a new portal for discovering new Hangouts (video chats) to join; it highlights popular or public Hangouts worth checking out. It also features an always-updated list of Hangout invitations that you can accept.

The news feed of conversations has been overhauled as well; each conversation fits snugly into a uniform subsection of its own, and has big, beautiful photo and video embeds right where you’d want to see them. There’s an activity drawer that highlights important conversations, and a left-hand sidebar that lists all your available Google+ chat contacts.

Finally, there’s the new Google+ explore page, which lets you see what topics are trending on the social network and monitor updates and content related to them. This in particular is useful for marketers; they can jump into discussions about what matters to Google+ members and share relevant content if it fits into their respective verticals kind of like what they do with Twitter hashtags.

Pretty much every page on Google+ has been touched by this redesign, including profile photos. There’s no telling if this big update — which is mostly more style than substance will help the large-but-struggling Google+ community gain more traction with consumers and professionals alike.

Check out the demonstration videos below and let me  know what you think.

Source: sproutsocial

11 things you should know before using Google Adwords

When you promote an internet business or e-commerce website, the main aim is to drive targeted traffic to it. Targeted traffic means people who may be interested in the product or service which you are promoting. Reach people exactly when they’re searching the Internet for what you offer. Your ad can appear on Google and its partner websites.

Design flow in website composition can be tricky!

Creating flow in web design can be a tricky undertaking because unlike fine art subjects, web designs generally have separate pieces or elements they may not have a direct relationship with each other.

Web sites also have more complex elements like navigation,text blocks and dynamic image galleries that usually break up visual movement.

But, building visual elements in a harmonic pattern using design elements such as; type, line, contrast, color, and type, these items can be connected together to guide your users on a path through the site.

Google Confirms Panda 3.3 Update, Strategics for SEO will change?

Google has confirmed a new Panda update at the same time that it’s announcing 40 search updates that happened in February (or are in progress right now).

It would be all but impossible to fully sum up the full slate of changes here, but there are a few that seem especially noteworthy and will no doubt produce a lot of speculation among search marketers. Here’s a look at the ones that stand out to me:

Panda 3.3 Update

Here’s what Google says about its latest Panda-related change:

Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.

This sounds very similar to Panda 3.2, which happened in mid-January and was described only as a “data refresh” and not related to new or changed ranking signals.

Panda was launched a year ago — don’t miss the full background in our recent story, Infographic: The Google Panda Update, One Year Later.

Evaluating Links

Google says it’s getting rid of a link evaluation signal that it’s been using for years. This one’s sure to prompt discussion:

Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.

We’ve reached out to Google in the past, asking for further clarification on the items in these monthly roundups. The company has indicated that the blog post says everything Google wants to say. That, along with Google’s understandable (and necessary) reluctance to give away too many details about ranking signals, leads me to assume we won’t be getting anything more than the above about this.

A link evaluation signal that’s been used for years is now turned off? The SEO mind races….

Local Search Rankings

Here’s another one, along with the link evaluation signal, that I’m actually surprised Google would so openly reveal. The company says traditional algorithmic ranking factors are now playing a bigger part in triggering local search results:

Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.

Traditional SEO has played a bigger part in Google’s local search since the launch of Places Search in late 2010. And now it sounds like that dial is being turned up a little higher, too.

Google’s post also says local results are being improved because of a “new system to find results from a user’s city more reliably. Now we’re better able to detect when both queries and documents are local to the user.”

Other Google Updates

As I said, it’s impossible to recap the entire Google blog post. In addition to the items above, you might pay attention to these items:

More accurate detection of official pages

Expand the size of our images index in Universal Search

“Site:” query update

International launch of shopping rich snippets

Source: Searchengineland

HTML5 is the next generation technology

HTML5 provides new features that are essential for today’s web applications.It introduces new features to allow you to make a good web application or website.

Its core aims have been to improve the language with support for the latest multimedia while keeping it easily readable by humans and consistently understood by computers and devices.

10 Social Media Tips for Bloggers

When it comes to building an audience and driving traffic, bloggers are turning to social media with record results. Instead of relying on organic search or (gasp) IRL friends, successful bloggers know they have to develop a following on key social networks as a way to promote their brands and ultimately get more clicks.

Twitter, Facebook, StumbleUpon and now Pinterest provide the savvy blogger with plenty of opportunities to attract new readers and engage with regulars, but it can be overwhelming if you’re new to social media or if you only use it for fun.

Here are 10 tips to help bloggers navigate the increasingly complex world of social media — while still making time to write content.

1. Display your social media icons prominently toward the top of your website.

Make it as simple as possible for your blog readers to connect with you on various social media platforms. They shouldn’t have to hunt around to find your Twitter handle, but should be able to click on a button and be taken right to your profile. Bonus points if your social media icons reflect the overall design or feel of your blog.

2. Every blog should have its own Facebook Page.

Even with Facebook’s new subscription feature, there’s still merit to giving your blog its own space on Facebook. It’s nice to be able to post a link every time you publish something new, and not have to worry about annoying your friends. Plus, readers who don’t your name but know the name of your blog can search for it on Facebook. Show your fans some love on your blog by using the Facebook social plugin, which makes it easy to convert readers to fans.

3. Generate traffic with StumbleUpon.

This “recommendation engine” serves as an alternate browser where users click through pages that their SU friends and SU itself have recommended. You can submit your own blog posts into the system, but it works best if you also share them with your SU friends and accept their shares back. Like most social platforms, you need to have a strong following to get good results. While people are still trying to figure out what makes SU content go viral, many bloggers have seen terrific, albeit fleeting, traffic spikes through the service.

4. Import your RSS feed onto your LinkedIn profile using its Blog Link application.

As long as your blog somewhat pertains to your professional goals, you should be showcasing it on LinkedIn. List it as one of your three websites in your profile, where it will be labeled “Blog.” However, by using the Blog Link application, your most recent posts will display right on your profile.

5. Pinterest is the hot new frontier for bloggers.

Pinterest is the cool new kid, and all of the bloggers are scrambling to establish a presence there. Pin your best photos onto themed boards with links to a relevant blog post. Blogs with strong visual content, like fashion, food, design, crafts and travel, are a natural fit. Infographics will also do quite well. Don’t forget to add a Pinterest plugin (like the Pinterest “Pin It” Button for WordPress users) to make it easy for your readers to share your content on their Pinterest boards.

6. Use link shorteners even when you don’t have to.

Promote your personal brand by consistently using your blog’s name for your Twitter handle, StumbleUpon name, Pinterest name and so on. Then, people don’t have to wonder about your blog’s name — it’s right there. Also, people will remember you easily across platforms, which is key as you develop up your online community.

8. Join blogger groups on Facebook.

There are some very active groups on Facebook that are terrific resources for any blogging issues you encounter. Look for groups like “Travel Bloggers” or “Global Bloggers Network.” WordPress geeks have “Advanced WordPress” and Central Florida residents have “Central Florida Bloggers.” Not only are blogger groups good for problem-solving, but it’s well-known that bloggers like to read other blogs. Do some searching and find a bloggers group that’s suited to you, or start your own!

9. Be generous with other bloggers.

Promote other bloggers’ content, and hopefully they’ll return the favor. You can’t simply blast your own content anyway — you need some variety in every social media stream. So why not check out what your fellow bloggers are posting and give them a retweet, a share or a repin whenever you can. And don’t forget to reciprocate and share content from bloggers who share yours.

10. Be on social media — even when it’s not driving traffic.

It can be frustrating when you feel that you’re doing everything right (posting good content on the appropriate platforms in the best way possible) and you’re still not getting many clicks. But console yourself by thinking about all of the links that you see throughout the day that you don’t click on. Just spending time on social media platforms is great way to forge relationships, keep up on industry news and find inspiration for that next blog post.

Source : Mashable

LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]

 Social Mediacan be a huge contributor to a company’s lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%)

LinkedIn’s conversion rate also outranked social media as a channel overall. In other words, of all the traffic that came to these business’ websites via social media, .98% of that traffic converted into leads, compared to LinkedIn’s 2.74%.

So why might LinkedIn be the most efficient social channel for lead generation, and how can you use that to your advantage?

People join LinkedIn to showcase their career, work expertise, and find content and information to make their professional lives better. So businesses who target other businesses will naturally find a higher concentration of their target market on LinkedIn. Also, when someone visits LinkedIn, the person is most likely in a business-focused mindset, helping business’ content perform inherently better.

So what about B2C-focused businesses? Less content is generally posted to LinkedIn than to other social networks, which is probably because people almost exclusively post marketing-related content as opposed to their children’s photos or social “chatter.” This means there is less clutter on LinkedIn, making a person capable of consuming a higher percentage of the content that’s active on LinkedIn at any given time. In other words, a business’ marketing posts are more likely to be noticed on LinkedIn than somewhere else.

So what should you do when you find a specific social channel that’s a slam dunk for your business?

How to Leverage Your Business’ Top-Performing Social Network

1. Invest time and effort to grow that specific channel. The trick, however, will be trying to maintain a quality network as your community scales.

2. Post more of the targeted content that’s working. If you notice people are specifically really enjoying blog posts, webinars, or something else — keep offering it! How can you tell what content’s working? Monitor comments, likes, shares, and clicks.

3. Find more opportunities to post relevant CTAs. Can you sprinkle more lead generation opportunities throughout your social media updates? It’s quite a balancing act, but a solid mix of calls-to-action (CTAs) and other content is healthy.

4. Don’t take success for granted – keep learning. It’s easy to get comfortable when something is going well. Remember, there are always opportunities to improve. Keep testing, analyzing your data, and increasing results!

Source: HubSpot

Content Is King

Content is definitely the key to website success! Many people overlook the importance of content to their websites.


They are looking at all the link exchange sites, affiliate banners, sending out email blasts and completely rushing into the whole web site development process without stopping, seeing and using the obvious techniques. 


Quality content is important because you want your readers to like what they read when they are directed to your website.